Making summer fun to teach your kids life lessons
Make your
lemonade stand STAND OUT
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[July
15, 2013]
(BPT) -- Ah, the hot days of summer
when a neighborhood lemonade stand is the perfect place to buy -- or
sell -- a cold, refreshing drink. While a lemonade stand is a
classic summer activity for kids and their parents, it's also a
great way to help teach children about earning money, building
community and expressing creativity.
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To set a lemonade stand apart and attract neighborhood
attention, kids can have the opportunity to show off their
personalities and have fun personalizing their "business." One
example is to offer a sweet and creamy beverage just for adults to
enjoy, like International Delight Iced Coffee. After all, they
deserve a summer treat too. Lifestyle blogger, Kim Stoegbauer of
The TomKat Studio, has teamed with International Delight to create a
simple guide parents can download to help their kids punch up their
lemonade stands. It includes tips and free printables - even a drink
calculator to help determine how many drinks you should make for the
number of people you expect. Find it at http://www.internationaldelight.com/summer.
Parents can also try these five creative tips to make their booth
stand out above the rest.
1. Donate: Donate the proceeds to a local cause. Or
encourage people to pay it forward and buy a cup for a fellow
neighbor, the local postal worker or dog walker. Advertise this on
the booth using large signs and have brochures about the local cause
available to hand out to customers.
2. Just add iced coffee: Expand the offerings to include
other beverages like refreshing iced coffee to appeal to parents.
International Delight Iced Coffee offers a variety of authentic
coffeehouse flavors and light options for an ice cold pick-me-up
that suits every taste. The multi-serve half gallon is a great
starter size for a lemonade booth. Of course, the iced coffee is
just for the adults, and not for the kids, so make sure nobody
sneaks a sip. Take a photo of your stand-out lemonade stand and post
it on social channels, such as Instagram or Twitter, with the tag @indelight
#IcedCoffeeLove.
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3. Promote: Build a marketing campaign for the booth, a
great way to meet the neighbors. Your children can create signs to
advertise the booth at corners around the neighborhood, directing
traffic to the stand. Tell your friends on your private Facebook
page or through a text message or email.
4. Timing is everything: Encourage kids to research events
coming up that would have good foot traffic moving past their
lemonade stand. For example fairs, baseball games, street festivals
and outdoor concerts are great options for good sales.
5. Incentivize: Create incentive programs to keep children
interested in their business throughout the summer. If they choose
to donate the earnings, plan a special trip to the organization to
drop off the check. Or if they are saving up to purchase something
special, establish a "Money Earned" chart showing how close they are
to their goal.
In addition to raising funds, lemonade stands are great for
social gatherings in a neighborhood. You can visit with your
neighbors over a tasty beverage and your young entrepreneurs will
learn valuable lessons from this summer's lemonade stand experience
to last a lifetime.
[Brandpoint]
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