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Hershey Canada said it reported communications with competitors related to the price fixing from 2007 to the Competition Bureau. Its current senior management, as well as parent company Hershey Co.'s leaders, were not involved in fixing prices, the company said. Canada's Competition Act's current conspiracy provision could mean a fine of $25 million as well as imprisonment of up to 14 years. But since the price-fixing took place under an earlier provision, the penalties are less harsh. In this case, the accused face a fine of up to $10 million as well as a prison term of up to five years. The bureau says proving the law was broken will also be more complicated under the old rules.
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