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Beck is currently in the midst of a salesmanship effort, trying to convince cable and satellite operators to begin telecasting TheBlaze, the successful online opinion and entertainment network he started after leaving Fox News. The Dish network and Optimum TV already carry Beck's programming. Angelo Carusone, a vice president at the liberal media advocacy group Media Matters who helped organize the Limbaugh boycott, was at Talkers to listen to Beck's speech and said it didn't surprise him. "Beck's entire history is a series of booms, busts and rebirths," he said. Now he needs to repair his brand in business circles to support his ventures and the cable distribution campaign, he said. "Brand repair doesn't happen immediately," Carusone said. "It's a process. Beck knows that. This soft contrition seemed like an attempt to advance that slow process. I'm not sure this will be effective, though, given that his approach hasn't really changed." Radio executives were curious about how the Limbaugh campaign has affected talk radio's most popular show. Dan Metter, senior vice president of sales at the Premiere Networks, said Limbaugh's advertising sales were better now than they were last year. Metter said Premiere's sales approach has changed; instead of seeking large established advertisers, the sales force is going after smaller entrepreneurs. Asked for some specifics following a panel appearance, Metter refused comment.
[Associated
Press;
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