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The new Simply Balanced line, which will eventually include about 250 products over the next five months, will be priced more in line with Archer Farms and national brands. About half the items in the line are organic and three-quarters of it is free of genetically modified ingredients. Target says it will eliminate all genetically modified ingredients from the line by the end of 2014. Groceries tend to have lower profit margins for Target than other parts of its business. But the retailer has nevertheless been touting its groceries in recent years as a way to attract more shoppers and become a "one-stop" shopping destination. Last year, groceries and pet supplies accounted for 20 percent of Target's overall sales. That's up from 16 percent in 2009.
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