 "While IFB is known as an advocate for agriculture, we would like to
better reflect to our members and public the full scope of what we
do," said IFB President Philip Nelson. "This newly developed tagline
helps illustrate to members and consumers alike the important role
IFB plays in everyday life. We truly believe that through use of our
new tagline, IFB embraces its roots in agriculture, its role in
sustaining farm life and families, and its long-standing position
underpinning the business and individuals whose farms feed consumers
the world over."The tagline was developed with input from IFB
staff, the board of directors, county Farm Bureaus and organization
members during a yearlong review of the organization's brand. In
focus group discussions, IFB members expressed that more could be
done to effectively communicate the role and importance of Farm
Bureau in today's food, fiber and fuel systems. The new tagline is
an outgrowth of those findings.
Additionally, creating a new tagline and updating the IFB brand
was an important step in communicating more effectively with
consumers, Nelson added.
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"It's important for organizations like the Illinois Farm Bureau
to proactively communicate their brand to members and other
audiences," Nelson said. "Without taking an active role in creating
and managing our brand, it's easy for misconceptions to take root.
In many instances, consumers perceive that IFB is involved in
agriculture and is available only to farmers, or don't understand
its overall importance to food and Illinois families."
The tagline and other branding elements, including a logo and
official color palette, will be used in IFB's communications and at
its many events.
___
The Illinois Farm Bureau is a member of the American Farm Bureau
Federation, a national organization of farmers and ranchers. Founded
in 1916, IFB is a nonprofit, membership organization directed by
farmers who join through their county Farm Bureau. IFB has a total
membership of more than 400,000, a voting membership of more than
82,000 and represents 3 out of 4 Illinois farmers.
[Text from file received from
Illinois Farm Bureau] |
