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Other ways to increase sales include making soft drinks a pick-me-up at work or providing the right range of packages at the right prices for teens at places such as the movies, the report says. It also notes that the "Daytime At Home" category is largely untapped for the soda industry, with tap water and hot drinks being the most common beverages at home. The report notes that people want to be more healthy by drinking more water but that soft drinks can offer "refreshing, health and tasty alternatives."
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