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Kia is hardly the first automaker to stumble when picking model names that don't sound stupid worldwide. In Spanish, Chevy's Nova meant "doesn't go," Mazda's LaPuta translated as "the whore," and the Nissan Moco as "booger." The Honda Fitta raised eyebrows across much of Scandinavia, where the word refers to women's private parts. When Toyota launched the MR2, they soon found saying those letters and numbers in French made it sound as though the car smelled of excrement. And of course, to the military-minded or excessively nervous, Kia's own corporate name suggests "killed in action."
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