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Among those out for awareness this week are The Rubens, an Austrialian rock band who has yet to release an album in the U.S., let alone play here before. Frontman Sam Margin is grateful his band has it better than most
-- they're already signed to a major label in Warner Bros. -- but is expecting a competitive atmosphere that raises the stakes to standout. That doesn't mean any gimmicks for The Rubens -- they're just hoping their performances finds buzz in a week that's so packed with bands that even Margin confesses to trouble navigating it. "It's been really hard to find anything. I've been Googling it and there is so much going on," Margin said. Of course, the big acts don't show up simply to upstage the rest of the lineup. Green Day frontman Billie Joe Armstrong, whose substance abuse problems last year forced the band to postpone the start of a 2013 arena tour, debuts the documentary "Broadway Idiot" that jumps from concerts to the punk band's Broadway musical. Wayne Coyne of The Flaming Lips is similarly premiering his own film called "A Year in the Life of Wayne's Phone" that promises to be every bit as curiously weird as it sounds. Maines, who has been seldom heard from since the Dixie Chicks began a hiatus in 2008, returns to the stage in her native Texas to promote her solo debut "Mother" due out in May.
Drozd said he first performed at SXSW in 1989 with another upstart band before joining The Flaming Lips. He hopes the potential remains the same for others a quarter-century later. "We thought we might get out next big break," Drozd said. "We played to five or six people. Nothing came of it, but it felt like anything could help."
[Associated
Press;
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