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Sorensen said that aggressive cigarette advertisements and promotions, such as the Manila event, have been shown to entice young people to start smoking early and keep them hooked. "Despite the significant decrease in the prevalence of smoking among youths 13 to 15 years old, the tobacco epidemic in the country remains a serious one," he said. One in 10 youths smoked in 2011, compared to two out of 10 in 2007, according to the Philippine Department of Health. The tobacco fair organizers said in their promotional statement that the event will feature the latest innovations in primary processing, cigarette making and packaging. The Philippines is home to major cigarette and cigar manufacturers such as PMFTC Inc., owned by Philip Morris International Inc., which bought local Fortune Tobacco Corp. in 2010.
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