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Lifetime said it had spent more than $2 million acquiring rights to tell the Porco story and nearly $1 million promoting Saturday's premiere of the movie. If viewers tune in expecting to see the movie Saturday and it is not on, they will "come to see Lifetime as unreliable and not trustworthy, which will have long-term negative effects on Lifetime's
'brand' and reputation, and may ultimately lead to declines in its ratings," the network argued in court papers. Eisner would not comment on what Lifetime would air if the network is not permitted to show the movie this weekend.
[Associated
Press;
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