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The new products have helped to change Buick's demographics. In 2006, Buick buyers on average had celebrated 66 birthdays. Last year that fell to 57, according to the company. The Verano helped there as well because small cars tend to draw younger buyers. But Buick buyers are still older, and the automaker would like to catch more people in their 40s. The average car buyer in the U.S. is 52, according to the TrueCar.com auto pricing site. Even with the new cars, Buick hasn't kept up with the industry. Last year, sales grew only 1.6 percent even though total U.S. auto sales rose 13 percent. Spokesman Nick Richards blames the slow growth on a cut in low-profit sales to fleet buyers such as rental car companies as GM tries to boost the brand's resale values. He says retail sales to individual buyers rose about 6 percent. Still, Buick's five models combined were outsold last year by single models from other automakers. Hyundai, for instance, sold 202,000 Elantra compacts last year, beating Buick by itself. Members of the Obama administration's autos task force asked about getting rid of Buick in 2009, during GM's government-funded trip through bankruptcy court. But Buick survived because of a strong following as a luxury brand in China. Chinese drivers bought more than 700,000 Buicks last year, up 8 percent from 2011. In the U.S., Buick likely won't approach those numbers because the stodgy image clings to the brand. "The vehicles themselves are very suited for young driving habits. Good fuel economy, performance, nice-looking," said Rebecca Lindland, owner of Rebel Three Consulting of Greenwich, Conn. "But it's still not cool to be in a bar and say you have a Buick."
[Associated
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