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Jeff Schuster, senior vice president of forecasting for LMC Automotive, a Detroit forecasting firm, said the weaker yen should help Nissan cut prices, as the company makes a bid to increase sales and market share amid intense competition. "We could be looking at a price war," he said. "If the yen stays where it is at and competitive pressure does as well, we could be looking at a more widespread battle for buyers." Nissan's Munoz denied that the yen has anything to do with the price cuts, saying that four of the seven affected models are made in North America. Only the Juke, Rogue and Murano are made in Japan, and their sales are small compared with the other models. Nissan makes about 75 percent of its cars sold in the U.S. in North America, and that should rise to 89 percent by the end of next year when the company shifts production of the Rogue and Murano. Nissan isn't the first automaker to cut prices this year. In January General Motors trimmed $300 to $770 off the sticker price of its slow-selling midsize Chevrolet Malibu.
[Associated
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