|
Jennifer Galatioto, a 31-year-old fashion photographer from Brooklyn, is among the shoppers who have become thoughtful about where her clothes are made. Galatioto has been making trips to local shops in the Williamsburg, a section of Brooklyn that sells a lot of clothes made locally. She has also ventured to local shopping markets that feature handmade clothing. "I am trying to learn the story behind the clothing and the people who are making it," she says. Some retailers are beginning to do more to ease shoppers' consciences. Wal-Mart Stores Inc., the world's largest retailer, said in January that it would cut ties with any factory that failed an inspection, instead of giving warnings first as had been its practice. The Gap Inc., which owns the Gap, Old Navy and Banana Republic chains, hired its own chief fire inspector to oversee factories that make its clothing in Bangladesh. Still, Wal-Mart, Gap and many other global retailers continue to back off from a union-sponsored proposal to improve safety throughout Bangladesh's $20 billion garment industry. As part of the legally binding agreement, retailers would be liable when there's a factory fire and would have to pay factory owners more to make repairs. Fair Trade U.S.A., a nonprofit that was founded in 1998 to audit products to make sure workers overseas are paid fair wages and work in safe conditions, is hoping to appeal to shoppers who care about where their clothing is made. In 2010, it expanded the list of products that it certifies beyond coffee, sugar and spices to include clothing. The organization, known for its black, green and white label with an image of a person holding a bowl in front of a globe, says it's working with small businesses like PrAna, which sells yoga pants and other sportswear items to merchants like REI and Zappos. It also says it's in discussions with other big-name brands that it declined to name. To use the Fair Trade label on their products, companies have to follow certain safety and wage standards that are based on established industry auditing groups, including the International Labor Organization. They include such things as paying workers based on a formula that allows them to meet basic cost-of-living needs. Local nongovernment groups train the retailers' workers on their rights. And workers are provided a grievance process to report problems directly to the Fair Trade organization. Still, well under 1 percent of clothing sold in the U.S. is stamped with a Fair Trade label. And shoppers will find that Fair Trade certified clothing is typically about 5 percent more expensive than similar items that don't have the label. Fair Indigo is an online retailer that sells clothes and accessories that are certified by Fair Trade U.S.A., including $59.90 pima organic cotton dresses, $45.90 faux wrap skirts and $100 floral ballet flats. Rob Behnke, Fair Indigo's co-founder and president, says some shoppers are calling in and citing the latest fatalities in Bangladesh. The retailer, which generates annual sales of just under $10 million, had a 35 percent rise in revenue (compared with last year) following the disaster. That was in line with the 38 percent revenue surge it had during the November-December season, following the factory fire. Behnke says that the company's catalog and website that features some of the garment workers in countries including Peru are resonating with shoppers. "We are connecting consumers with the garment workers on a personal level," he says. "We are showing that the garment workers are just like you and me." While some retailers are working to improve safety overseas, others are making a "Made in USA" pitch. Los Angeles-based American Apparel, which says it knits, dyes, cuts and sews all of its products in-house in California, touts on its website that the working conditions are "sweatshop free." The company highlights how it pays decent wages, offers subsidized lunches, free onsite massages and an onsite medical clinic. American Apparel officials didn't return phone calls for this article, but in an interview in November with The Associated Press, the company's founder and CEO, Dov Charney, said that companies can control working conditions but they need to bring the production to the U.S. "When the company knows the face of its worker, that's important," Charney said.
[Associated
Press;
Copyright 2013 The Associated
Press. All rights reserved. This material may not be published,
broadcast, rewritten or redistributed.
News | Sports | Business | Rural Review | Teaching & Learning | Home and Family | Tourism | Obituaries
Community |
Perspectives
|
Law & Courts |
Leisure Time
|
Spiritual Life |
Health & Fitness |
Teen Scene
Calendar
|
Letters to the Editor