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Although some brands of coffee contain more caffeine than Monster's energy drinks, Herrera also noted that coffee is typically served hot and consumed slowly. Energy drink makers, by contrast, specifically market to youth and encourage them to "pound down" their drinks in large quantities, the letter said. Even as soda consumption has flagged in recent years, energy drinks including Red Bull and Rockstar have surged in popularity. In 2011, sales volume for energy drinks rose by nearly 17 percent, according to Beverage Digest, an industry tracker. That growth slowed to about 14 percent in 2012 and has slowed even more dramatically for the early part of 2013, said John Sicher, publisher of Beverage Digest. Meanwhile, caffeine is turning up in other foods, including jelly beans, waffles and Frito-Lay's Cracker Jack'd coated wafers that include two tablespoons of ground coffee. On Monday, the FDA said it would investigate the safety of added caffeine and its effect on children and adolescents. The investigation was prompted by the introduction of a gum by Wrigley that has as much caffeine as a half a cup of coffee in one piece. In a statement, the FDA noted that it was taking a fresh look at the potential impact that "the totality of new and easy sources of caffeine" may have on health, particularly children and younger consumers. The FDA noted the only time it explicitly approved the added use of caffeine in a food or drink was in the 1950s for colas.
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