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In many instances, adult children who participated in the surveys "felt that the conversations were not happening at the level of depth required," Brouhard said. "What's really important is that these not just be surface discussions. Nobody wants surprises down the road, so it's important that they have these conversations now, when they're not reacting to some financial or health emergency." The survey was conducted from July 24 to Aug. 29 by the firm GfK, with Fidelity not being identified to survey participants as the sponsor. GfK used its KnowledgePanel sample, which first chose participants for the nationwide study using randomly generated telephone numbers and home addresses. Once people were selected to participate, they were interviewed online. Participants without Internet access were provided it for free. The total sample recruited for the study included 975 parents who were 55 years or older, had an adult child and investable assets of at least $100,000.
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