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A spokesman for Adidas, Lars Mangels, had no immediate information on the total number of SMS complaints received from workers. Also, it was not immediately clear how many workers are employed in the factories where the program will be rolled out. Western manufacturers often rely on suppliers in Asian nations where labor is cheaper. But under pressure from a critical audience at home, many companies are seeking new ways to uphold proper working conditions throughout their supply chain. Some have already set up anonymous hotlines for factory workers' complaints, but Adidas argues that the SMS service goes a step further because it lowers the barrier to file a complaint even more. "We are always striving to further improve the conditions for the employees in the factories of our suppliers," Adidas executive board member Glenn Bennett said.
[Associated
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