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Beyond fighting for price-conscious customers, traditional fast-food chains are also struggling with the more fundamental problem of changing eating habits. The worry is that people in their 20s and 30s in particular are increasingly heading to chains such as Chipotle Mexican Grill Inc., which offer food that's seen as being higher quality. The desire to eat better is also reflected in the growth of Subway, which now has about 26,000 U.S. locations and positions itself as a healthier alternative to traditional fast food. To win back younger customers, McDonald's recently rolled out its chicken McWraps. A version of its Egg McMuffin made with egg whites and a whole grain muffin was also introduced. In addition to the new buns, the new Quarter Pounders will also use a thicker apple wood-smoked bacon. McDonald's says the bacon will replace the hickory-smoked bacon currently used in its other sandwiches as well. McDonald's is hoping such new items and ingredients can give slumping sales a boost. Late last year, the company said a monthly sales figure fell for the first time in nearly decade. Sales at restaurants open at least 13 months were also down for the first three months of this year.
[Associated
Press;
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