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The criticism is far from new, but its persistence illustrates the uphill battle McDonald's faces in trying to evolve its image and stay relevant. After years of outperforming its rivals, the company has been struggling to increase sales more recently. During the first quarter, global sales at restaurants open at least a year fell 1 percent. That marked the first quarterly decline in a decade. McDonald's has blamed its troubles in part on the broader economy, saying the restaurant industry was flat to declining in the past year. But the Oak Brook, Ill.-based company is also pushing to improve the image of its food at a time when chains such as Chipotle, Panera and Subway are gaining popularity. McDonald's is also enduring criticism that it still markets to children. Despite Thompson's claims that the company doesn't target children in schools, Corporate Accountability noted that McDonald's has moved much of its marketing online where it's harder for parents to monitor what kids see. Nick Guroff, a spokesman for the group, also said that commercials featuring Gabby Douglas and LeBron James are directed at kids. Corporate Accountability in recent years had pressured McDonald's to stop using Ronald McDonald to market to children. Thompson on Thursday noted that the company isn't using Ronald "the way it used to" but nevertheless stood by the mascot. "Ronald is not a bad guy -- he's about fun, he's a clown," Thompson said. "So I'd ask all you to let your kids have fun, too."
[Associated
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