|
Rockwell, 57, first dipped his toe into theatrical design about 15 years ago when he began talking to directors and designers about what they needed. One of his first pitches was for the musical "Seussical." He didn't get the job. But his stunning vision -- a model still sits in his offices -- was seen by many influential people on Broadway. His first show was "The Rocky Horror Show" in 2000, and the credits started piling up: "Hairspray," "Legally Blonde," "The Normal Heart" and "Elf" among them. The idea for each show's set design comes differently to Rockwell and his theatrical team. For "Kinky Boots," he was stuck trying to make a decaying shoe factory turn into a magical place to dance. One day, he had a breakthrough while walking along the High Line, an urban park built on an old freight line. He saw a wall of backlit aged glass and glimpsed a way to combine his theatrical needs. Everything in the final set does something -- even the factory conveyor belts, which turn into treadmills for dancers. Just making those required six months of research and development. 'EMOTIONAL IMPACT' Little touches with plenty of thought behind them are nothing new to Rockwell: It took his team a year to develop the black terrazzo and bamboo used to decorate the restaurant Nobu Fifty Seven. "I think those kinds of details, while no one can appreciate directly the R&D, they sense that there's a nonarbitrariness to it," he says. "There's a reason why it's there." For "Lucky Guy," Norah Ephron's portrait of a gutsy New York City newspaper columnist, Rockwell started with research, looking for archive photos of newsrooms in 1985 and 1995, when the play's two acts are set. He noticed that most newsrooms had a low, smoke-stained ceiling and cluttered desks. Rockwell began sketching and made sure all the props -- such as phones and early computers -- on the desks were anchored in their time frames. He says designing for a restaurant or a stage play is similar in that it begins with an attempt to tease out a narrative, whether it's a 90-page script or the personal history of a chef. "What's thrilling for us is to immerse ourselves into a story, whether it's a play or a museum or a restaurant," he says. "Where they overlap is for me that they're both storytelling, they're about emotional impact." His architecture affects his sets and vice versa. When he was designing JetBlue's $800 million terminal, Rockwell convinced the airline to consult with Tony-winning director-choreographer Jerry Mitchell. Mitchell, Rockwell insisted, would help ease the flow of people by tapping into his knowledge of movement. Rockwell saw results both in the structure and in later meetings with clients. "What's most interesting is after we did that and that was public, how many of my other clients said,
'Can we have a choreographer, too?'" he laughs. ___ Online:
[Associated
Press;
Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
News | Sports | Business | Rural Review | Teaching & Learning | Home and Family | Tourism | Obituaries
Community |
Perspectives
|
Law & Courts |
Leisure Time
|
Spiritual Life |
Health & Fitness |
Teen Scene
Calendar
|
Letters to the Editor