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Sales in China increased 27 times over the decade through 2012. The company hopes to increase its share of China's premium spirits market from 35 percent last year to 40 percent by 2015. Pernod Ricard has launched initiatives to attract more affluent consumers including offering classes in wine appreciation and other lifestyle guidance, according to Ngai. He said the company has opened its own private club in Beijing. ___ Pernod Ricard: http://www.pernod-ricard.com
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