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Retailers also say that there's more pressure this year, because the period between Thanksgiving and Christmas is six days shorter than in 2012. Against this background, a slew of stores including J.C. Penney Co. and Macy's Inc. have announced they are opening their doors on Thanksgiving evening for the first time. Wal-Mart, which started deals at its stores Thanksgiving evening last year, hasn't said when it will start doing so this year. Wal-Mart has been particularly vulnerable to the economy's woes since it caters to low-income shoppers. But the retailer is also trying to offer its shoppers anywhere, anytime access and using its website as a weapon in the holiday wars. Marketers started promoting the Monday after Thanksgiving as "Cyber Monday" in 2005 to push people to shop online. Heading into the holiday season, Wal-Mart's website has doubled the number of products it offers online to 5 million. It's now offering free shipping for orders of more than $50 on nearly 99 percent of the items sold on the site. That's up from 15 percent. Such moves are expected to help fuel the company's online sales, which the company forecast to increase 30 percent to $10 billion in its current fiscal year. However, it's still a sliver of its annual revenue of $486 billion.
[Associated
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