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Dan Mathews, senior vice president of PETA, said the livestock industry is being defensive because it is the South Dakota industry most destructive to the environment, human health and animals. "We're surprised that ranchers want to draw attention to themselves by being crybabies over the appearance of a vegetarian icon such as Joan Jett on the state's float," Mathews said in an email. Eich, of the Cattlemen's Association, said PETA wants to destroy animal agriculture and added that farmers and ranchers treat their animals well. "You don't mistreat your livelihood," Eich said. Hagen said the state paid $175,000 to support the Macy's Thanksgiving Day Parade and have a float in the event, and $5,000 of that goes to pay expenses for the artist on the float. Hagen earlier had said Jett is a rock 'n' roll legend who appeals to a generation of visitors that South Dakota wants to attract. He noted that more than 3 million people are expected to watch the parade on the streets of New York, with more than 50 million watching the event on television nationwide. "It's never been about the artist for us in terms of who's on that float. It's about the fact that Mount Rushmore and South Dakota can be seen and heard by tens of millions of people," the tourism secretary said. Neil Diamond appeared on South Dakota's float in 2011, and Don McLean, singer of "American Pie," appeared last year.
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