The settlement addressed allegations by the attorneys general that in
2011 and 2012 Google evaded default privacy settings on Apple's
Safari Web browsers, which were set to automatically block all
third-party cookies on behalf of users. If cookies are enabled, it
allows advertisers and any third party to monitor and track a user's
Web surfing habits. Despite Google's stated policy that cookies were
blocked by default on Safari browsers, Google took active steps to
circumvent those privacy settings and enable cookies on Safari
browsers without users' knowledge or consent.
"Google was actively tracking users' Web traffic without their
authorization," Madigan said. "This settlement will ensure that
Google restricts its data collection practices and provides better
information to users about how to manage their browser settings."
As the operator of the most popular free search engine on the
Internet, Google generates revenue primarily through advertising.
Through its DoubleClick advertising platform, Google sets
third-party cookies — small files set in users' Web browsers — that
enable it to gather information about those users, including,
depending on the type of cookie, their Web surfing habits.
Apple's Safari browser is set by default to block third-party
cookies, including cookies set by DoubleClick to track a user's
browsing history. From June 1, 2011, until Feb. 15, 2012, Google
altered its DoubleClick coding to circumvent those default privacy
settings on Safari, without users' knowledge or consent, enabling
Google to set DoubleClick cookies on users' Safari Web browsers.
Google disabled this coding method in February 2012 after the
practice was widely reported.
The attorneys general alleged Google's practices violated state
consumer protection laws and related computer privacy laws. Under
the settlement, Google has agreed to injunctive relief that requires
it to do the following:
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Not mislead users
about how they can use any particular Google product, service or
tool to directly manage how Google provides advertisements to
their browsers.
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Improve the
information it provides to users regarding cookies, their
purposes and how they can be managed when using Google's
products or services and tools.
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Maintain systems designed to ensure the
expiration of the third-party cookies set on Safari Web browsers
while their default settings had been circumvented.
Joining Madigan in the settlement were attorneys general from
Alabama, Arizona, Arkansas, California, Connecticut, District of
Columbia, Florida, Indiana, Iowa, Kansas, Kentucky, Maine, Maryland,
Massachusetts, Michigan, Minnesota, Mississippi, Nebraska, Nevada,
New Jersey, New Mexico, New York, North Carolina, North Dakota,
Oklahoma, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina,
South Dakota, Tennessee, Texas, Vermont, Virginia, Washington and
Wisconsin.
Assistant Attorney General Matthew Van Hise handled the case for
Madigan's Consumer Fraud Bureau.
[Text from file received from the office
of
Illinois Attorney General Lisa
Madigan]
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