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So Hershey developed caramels that could fit into the niche. The products in each country aren't completely the same, but tailored to their markets. In the U.S., Lancaster caramels will come in three flavors: caramel, vanilla and caramel, and vanilla and raspberry. In China, where the company already sells Hershey's Kisses, Hershey and Ice Breakers, the candies will be more similar to milk-based candies that are popular in that country. The target demographic is men and women in their 20s and early 30s. The candy will hit store shelves in January 2014 and come in two sizes for about $4 and $2.50. In China, it has already launched in three cities, with wider distribution set for 2014.
[Associated
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