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GM spokesman Jim Cain wouldn't comment on whether the company would increase discounts when its current incentives expire Oct. 31. But he said that incentives do give dealers flexibility to promote sales, allowing cash-strapped customers to use rebates as down payments. "That does help customers purchase a vehicle from time to time if they've got no money down," said Tom Kool, who runs a small Chevrolet dealership in Sturgis, Mich., just north of the Indiana border. Last month, GM spent about 18 percent less on pickup discounts than a year earlier
-- an average of $3,430 on the Silverado and $3,339 on the Sierra, according to TrueCar. Ford, which has an older truck with a lower base price, spent about $100 more discounting the F-150, while Chrysler spent nearly $700 more than GM. Both Chrysler and Ford offered bigger discounts on outgoing 2013 models last month, while GM essentially sold out of last year's models during the summer. Under the increases, the base sticker price on the Silverado will rise from $24,585 to $26,670, including shipping, according to GM's website. A base crew cab will go from $33,195 to $35,095. When the trucks were introduced, GM kept sticker prices the same as 2013 models, Cain said. The increase has been planned for a long time, he said. The increases raise the Silverado's sticker price to $1,780 above the Ram and $1,605 above the F-150. Cain says GM can command higher prices because it has the newest truck in the market with more features, including increased gas mileage.
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