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Car buyers could also see taxi-like yellows and other flat, bright colors, which are growing in popularity thanks to small, funky entries like the Kia Soul. Pastel tones, like mint green and very light pink, are also in the mix. PPG will take its color tour on the road to Los Angeles, Europe and Asia and will then start working with individual automakers on their choices. Companies typically choose eight to 10 colors for every model. PPG won't say how many cars it supplies paint for each year, but it works with every major car company. "They think about the vehicle and how that color will translate," Harrington said. "That color, sparkle and finish helps define the car's character."
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