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Target is launching a holiday campaign that its Chief Marketing Officer Jeff Jones calls "its most digitally enabled effort" ever. The campaign, starting Nov. 1, was inspired by a Twitter hashtag (hash)mykindofholiday and offers more than 20 TV commercials that center on how people are increasingly spending the holidays in untraditional ways. It will extend to radio, catalogs, online and social media. Target is also bringing social media into its stores and its catalogs. Starting Nov. 18, Target will highlight about 100 holiday products across all areas of its stores that have been trending well on Pinterest. It will also make reference to Pinterest in its holiday catalogs. Pinterest is a content sharing service that allows people to "pin" images and videos to a digital "pinboard." For the second holiday season in a row, Target will be extending its holiday price match policy beyond its usual seven-day window. If a customer purchases an item at Target between Nov. 1 and Dec. 21, and then finds it for less at Target.com, a local rival's printed ad or a select online retailer like Amazon.com, then Target will match that price.
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