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The 43-year-old Brazilian had become CEO of Burger King after 3G bought the struggling hamburger chain in 2010. He subsequently slashed costs, revamped the chain's menu and launched a major marketing campaign to help make it a more formidable threat to long-time rival McDonald's. McDonald's shares added 10 cents to close at $94.78. Heinz is now privately held.
[Associated
Press;
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