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Baldanza said lower prices for seat assignments on a slow day might induce more people to buy. It will also make the online seat map appear fuller, causing more passengers to pay extra to avoid middle seats near the back. "If you look at seat map that is empty, you are less likely to buy," Baldanza noted. The price might be lower, but Spirit could ultimately take in more revenue with a higher volume of sales. Airlines have priced tickets this way for the past three decades. The more demand for a particular flight
-- say one on the Sunday after Thanksgiving -- the higher the price will be. United Airlines and Delta Air Lines already price some seats with extra legroom at different levels based on the demand for that flight. No airline currently does that with luggage fees. Baldanza said his company needs time, if it moves forward with the changes, to update its technology and inform passengers. "It's not just something we can snap our fingers and do tomorrow," he said.
[Associated
Press;
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