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TV news directors should have done their homework before airing the clip, said Eric Deggans, TV and media critic for the Tampa Bay (Fla.) Times and recently announced TV critic for National Public Radio. "Too often, especially on morning shows and cable shows not considered
'hard news' shows, they wind up running videos and commenting like they are accurate," Deggans said. But the programs often have no idea who posted the video or how or why it was produced, he said. While viewers are aware many viral videos are fake, when they see one aired widely on TV the likely reaction is,
'Oh, it must be true. All these places are airing it,'" Deegans said. "But none has checked it out." Some newscasters and talk show hosts hedged their bets, saying it could be a fake. In a clip "sampler," Kimmel highlighted the video's use by, among others, HLN, ABC and several local Fox stations. Kimmel's show has feasted on in-house videos before, including faux romantic encounters involving Kimmel, his former girlfriend Sarah Silverman, Ben Affleck and Matt Damon. But those aired as obvious parodies on "Jimmy Kimmel Live," not as online pranks. ___ Online:
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