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The first lady has recorded individual messages that are to air from morning to night Thursday on various TV talk shows, including "Today," "Good Morning America," "Nuevo Dia," "Despierta America," "The View," "Live With Kelly and Michael," "Katie" and the late-night programs with comedians Jay Leno, David Letterman and Jimmy Fallon. The hosts also will drink water on air and encourage viewers to do the same. The campaign's logo, a blue water drop with the words "drink up" in white, eventually will be plastered on millions of packages of bottled water, individual bottles of water themselves and reusable bottles, Soler said, as well as on more than 10,000 outdoor public drinking fountains. The American Beverage Association, which represents the makers of soft drinks, sports drinks, energy drinks, juices and juice drinks, and bottled water and water beverages, supports the campaign, as does the International Bottled Water Association, among others, Soler said. Individuals bottled water brands behind the push include Aquafina, Dasani, Deer Park, Evian, Nestle Pure Life, Poland Spring and Zephyrhills, Soler said. The Brita water filter company also is on board. Watertown, which is located on the banks of the Rock River in southeastern Wisconsin about midway between Milwaukee and Madison, is home to two companies with ties to the soft drink industry. Wis-Pak Inc., which manufactures and distributes Pepsi-Cola products, has its corporate office there with about 200 workers and is among the city's top 10 employers, according to the local Chamber of Commerce. The smaller 7-Up Bottling Co. is a family-owned beverage distributor. Neither company returned telephone messages left Wednesday seeking comment on the campaign. During the event at Watertown High School, Mrs. Obama will lead a "drink up" toast and participate in a variety of festival-like water games. ___ Online:
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