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The moves were quickly applauded by some groups who said it was the first chemical policy of this scope by a global retailer. "Wal-Mart's policy signals a new era of going beyond regulatory compliance to reduce the use of hazardous chemicals," said Mark Rossi, co-director of Clean Production Action, a nonprofit organization that designs tools to help companies make their products chemically greener. "Companies like Wal-Mart are realizing they need to be proactive instead of reactive to the rapidly increasing consumer demand for safer products." The initiative was announced at Wal-Mart's annual meeting on sustainability. The Bentonville, Ark.-based retailer said that its sustainability index, which was created in 2009 and is used to track the environmental impact of products, has now been rolled out across 200 product categories and to more than 1,000 suppliers. By year-end, Wal-Mart expects the index to expand to include more than 300 products categories and as many as 5,000 suppliers.
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