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She's hopeful fans of her music and her films, including "Chicago" and "The Secret Life of Bees," will be part of her audience. But they have many choices, whether celebrity-driven talk shows or alternatives including "Dr. Phil" and "Dr. Oz." "She's coming on at a time when it's very competitive, but she brings the name recognition and the support of a major studio to launch her show," said Bill Carroll, a daytime TV expert for Katz Media. Whether her show can topple reigning queen Ellen DeGeneres or best successful newcomers Katie Couric and Steve Harvey isn't the point: What's key is if it betters the ratings of the program it replaced in each market and at least matches the numbers of the one that precedes it, Carroll said. "The Queen Latifah Show" will air on CBS owned-and-operated stations in major markets and on different channels elsewhere in the country; timing also will vary. In New York, for instance, it comes on in the morning against a formidable field that includes "Today" and "Live with Kelly and Michael." While Latifah is eager to connect with viewers, she doesn't think that necessarily includes putting her personal life on display
-- nearly heretical, since it's common for daytime talk-show hosts to use their off-camera world for fodder. "I'm not trying to throw myself out there to get ratings. I'm really more interested in building something that's entertaining to people," she said. "I've never had to just share everything about my personal life to entertain people." Whatever she might discuss on-air "will be a natural thing and depends on how I build the rapport with my audience," Latifah added. ___ Online:
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