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When the network was originally announced earlier this year by owner NBC-Universal, the channel was supposed to debut in April and take over G4, the geeky network catering to gamers. The launch was delayed to cook up more programming. Earlier this month, NBC-Universal decided that its Style Network would instead be the one reborn as Esquire Network. The thinking was that NBC-Universal already owns several networks that serve mostly female audiences, including Bravo and Oxygen, so that means Style is out, Esquire is in and G4's game isn't totally over. Stotsky said the fate of popular Style Network series like "Tia and Tamera" and "Guilana and Bill" will be later decided after Esquire Network opens for business. Other shows coming to the Esquire Network this fall and next year include: "Risky Listing," a reality series chronicling New York nightlife real estate; "White Collar Brawlers," which pits co-workers against each other in a boxing ring; and "Horseplayers," a docu-series about the world of professional horse race betting. At this point, Hanna said there's no plan to air any sports. Esquire, which will be available in 75 million homes at launch, is among several cable network makeovers this year, joining the remodeled Current news network Al Jazeera America, FX offspring FXX and millennial-seeking outlets Pivot and Revolt TV, the upcoming passion project from Sean "Diddy" Combs. Launching a new network ain't easy. Just ask Oprah. Esquire isn't sweating it. "One of the hallmarks of NBC-Universal is our ability to collaborate across a wide collection of assets and promote new initiatives like the Esquire Network," said Stotsky. "There have been a handful of new entries. For us, we're super-focused on Sept. 23 and what we're doing. Fortunately, we've got great partners both internally and externally to help get the word out." ___ Online:
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