Central Illinois McDonald's perks up breakfast with free McCafé brewed coffee through April 13

[April 01, 2014]  SPRINGFIELD — McCafé invites coffee drinkers in central Illinois and across the U.S. to wake up and taste the free coffee. Customers are encouraged to stop by their local participating McDonald's restaurant for a freshly brewed small McCafé coffee during McDonald's first-ever national "Free Coffee Event," which started Monday. Free McCafé brewed coffee will be available all day through April 13 in participating restaurants.

"We're excited to share our coffee with our customers across central Illinois," said Steve Jeffers, an owner-operator and president of McDonald's of Central Illinois Co-Op. "This is a great opportunity for them to try McCafé brewed coffee and gives them another reason to come to us in the morning."

To kick off the two-week campaign, McDonald's is hosting "Make Friends with McCafé" sampling events at high-traffic locations and transportation hubs in multiple cities across the country. The events provide busy commuters with free McCafé coffee and a few surprises along the way, such as live musical performances, spontaneous comedy experiences and more.

As part of the promotion, McDonald's Restaurants of Central Illinois is giving away free coffee for a year through its popular Twitter page. Users who tweet to @MyIllinoisMcD with a photo or experience with McCafé brewed coffee, using #CoffeeOnUs, are eligible for a chance to win.
 

Starting in mid-April, McCafé will also surprise a Twitter follower every day this year with McCafé coffee and prizes. Fans can keep up with the conversations by using the hash tag #McCafé or by following @McCafé.

McDonald's launched its McCafé lineup in the U.S. in 2009. The collection included McCafé's signature blend coffee and quickly expanded to include iced coffees; espresso-based drinks, such as lattes and mochas; blended-ice beverages, including smoothies and frappes; triple-thick shakes; as well as limited-time seasonal offerings.

[Text from file received from McDonald's]

McDonald's USA LLC serves a variety of menu options to more than 27 million customers every day. Nearly 90 percent of the 14,000 McDonald's restaurants in the U.S. are independently owned and operated by businessmen and women. Customers can now log in online for free at approximately 11,500 participating Wi-Fi-enabled McDonald's restaurants in the U.S. For more information, visit www.mcdonalds.com, or follow on Twitter: @MyIllinoisMcD.

McDonald's coffees and espresso-based McCafé beverages are made with 100 percent Arabica beans from Central and South America. In addition to the existing variety of McCafé beverages, McCafé also introduces limited-time seasonal offerings at participating restaurants throughout the year. For more information and to keep up with flavors of the McCafé line, visit www.mcdonalds.com/mccafe, or follow on Twitter: @McCafe.