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"Sharknado 2," which aired on Wednesday and reunited leading
stars Tara Reid and Ian Ziering from last year's campy hit "Sharknado,"
drew 3.9 million viewers to become Syfy's most-watched original
movie.
The network added that the film also attracted 1.6 million
viewers in the 18-49 demographic that advertisers covet.
On Twitter, Syfy, a unit of Comcast Corp's NBCUniversal, said "Sharknado
2" garnered 1 billion impressions across conversations on the
micro-blogging site, and was also among the top trending topics
of Wednesday evening.
In the movie, an aerial shark attack causes large-scale
destruction across Manhattan. It features numerous cameos
including "Today" show hosts Matt Lauer and Al Roker and country
music singer Billy Ray Cyrus.
Last year's "Sharknado" became a surprise hit for U.S. cable
channel Syfy after attracting a cult audience drawn to the
film's low-budget special effects about a hurricane that
unleashes hungry sharks on Los Angeles.
The popularity of "Sharknado," which drew an audience of 1.4
million with its July TV premiere last year, created a social
media frenzy that drew larger audiences to rebroadcasts of the
film, and led the network to release "Sharknado" in 200 U.S.
movie theaters.
Syfy is continuing the shark attacks with "Sharknado 3," due out
in summer 2015.
(Reporting by Piya Sinha-Roy; Editing by Eric Kelsey and Lisa
Shumaker)
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