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             Average home prices slipped 0.9 percent in July on a monthly basis, 
			data on Monday showed, as declines spread to the largest number of 
			cities since January 2011, when authorities started releasing the 
			property price data. 
 "We expect home prices to continue to drop in coming months due to 
			increasingly pessimistic market sentiment," said Yan Yuejin, a 
			property analyst at real estate services firm E-House China <EJ.N> 
			in Shanghai.
 
 "The possibility of further moves by the central bank to loosen 
			monetary policy cannot be ruled out. That would put a floor beneath 
			prices," Yan said.
 
 China's once-heated housing market has slowed this year as sales and 
			prices turned south in their biggest pull-back in two years, driven 
			by the cooling economy and the government's five-year-long campaign 
			to keep price rises in check.
 
 
            
			 
			The fall in prices adds to concerns about the health of the economy 
			and followed news last week that property investment and property 
			sales cooled in July, while banks appeared more cautious and less 
			eager to lend.
 
 China Vanke <000002.SZ> <2022.HK>, the country's largest residential 
			developer, saw its first-half net profit rise 5.6 percent from a 
			year ago, down sharply from a 22.3 percent annual increase in first 
			half of 2013.
 
 The company told a news conference in Hong Kong on Monday that home 
			prices and sales volume would not rebound quickly even though many 
			cities had eased restrictions on home purchases.
 
 "It took a long while for the government to suppress housing prices 
			in the past. We can't expect transactions to climb once market 
			easing takes effect," said Vanke President Yu Liang. "The market 
			cannot be too optimistic."
 
 Vanke said recently that the "golden era" for China's real estate 
			sector is over and it may take two to four years for the industry to 
			correct.
 
 Most of Vanke's properties are in the biggest cities, which are now 
			starting to show signs of succumbing to the national downturn, 
			though its emphasis on smaller, less expensive homes may offset some 
			of the impact.
 
 Many would-be buyers, meanwhile, appear to be content to sit and 
			wait, anticipating further price declines.
 
 "Uncertainties over the outlook of the property market have kept 
			potential home buyers standing on the sidelines," Liu Jianwei, a 
			senior statistician at the National Bureau of Statistics (NBS), said 
			in a statement accompanying the data.
 
 
            
			 
			Average new home prices in 70 major cities fell 0.9 percent in July 
			from the previous month, accelerating from June's 0.5 percent 
			monthly drop, according to Reuters calculations based on data issued 
			by the National Bureau of Statistics on Monday.
 
 The softness in the housing market, which accounts for more than 15 
			percent of China's annual economic output and directly impacts 
			around 40 other business sectors, has become an increasing drag on 
			the broader economy.
 
 BIGGER PRICE FALLS
 
 The NBS data showed new home prices in July fell in 64 of the 70 
			cities that were surveyed, up from 55 cities in June.
 
 The worst month-on-month performance was in the eastern city of 
			Hangzhou and the southern city of Sanya, where prices sagged 2.4 
			percent in July.
 
 
            
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			Price declines on a monthly basis were also seen in smaller cities, 
			including the northern city of Shenyang, the central city of Wuhan 
			and the eastern city of Yangzhou, where home prices all fell 1.7 
			percent.
 The downward trend also spread to the country's wealthiest cities. 
			In Beijing, prices slipped 1 percent from June in their first 
			decrease in over two years, while those in Shanghai eased for the 
			third consecutive month but at a somewhat faster pace.
 
			Compared to a year ago, new home prices were up 2.5 percent in July, 
			slipping from the previous month's 4.2 percent gain and marking the 
			slowest annual growth in 17 months.
 Analysts believed the downturn could persist in coming months due to 
			high inventories and sluggish sales.
 
 "Reports of a rising number of cities relaxing home purchase 
			restrictions are encouraging, though with a large inventory 
			overhang, they provide no hope of a quick rebound in prices," 
			Prakash Sakpal, an economist at ING said in note to clients.
 
 A growing number of local governments have eased restrictions on 
			property purchases in recent weeks, while state-controlled banks 
			have also revved up lending to the sector, though some analysts 
			believe banks are increasingly reluctant to lend to some developers 
			as the downturn persists.
 
			
			 
			At least 30 regional governments, which earn a large part of their 
			revenues from selling state land, have openly or quietly relaxed 
			home purchase restrictions this year, according to data from private 
			consultancies.
 
			Even if the slowdown lasts for more than a year a market collapse is 
			seen as unlikely if local governments continue to relax controls and 
			banks keep credit ample, according to a Reuters analysts poll last 
			month.
 While easier access to loans is seen as key to preventing a sharp 
			correction in the property market, a survey by Standard Chartered 
			indicated many developers were finding it tougher to access funding 
			through banks or trust loans.
 
 Respondents said borrowing costs were rising, and most believed 
			banks did not appear more willing to extend loans to first-time home 
			buyers, despite encouragement from the central bank.
 
 Several domestic banks in Shanghai, including Bank of China Ltd, 
			China Construction Bank Corp <601939.SS>, Industrial and Commercial 
			Bank of China Ltd and Agricultural Bank of China Ltd, denied that 
			they had lowered interest rates on property loans, the China 
			Securities Journal said on Monday.
 
 (Additional reporting by Hou Xiangming and Pete Sweeney, and Clare 
			Jim in HONG KONG,; Editing by Eric Meijer)
 
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