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			 In a long-awaited report that will be debated by member states at a 
			meeting in October in Moscow, the United Nations health agency also 
			voiced concern at the concentration of the $3 billion market in the 
			hands of transnational tobacco companies. 
 The WHO launched a public health campaign against tobacco a decade 
			ago, clinching the WHO Framework Convention on Tobacco Control. 
			Since entering into force in 2005, it has been ratified by 179 
			states but the United States has not joined it.
 
 The treaty recommends price and tax measures to curb demand as well 
			as bans on tobacco advertising and illict trade in tobacco products. 
			Prior to Tuesday's report the WHO had indicated it would favour 
			applying similar restrictions to all nicotine-containing products 
			including smokeless ones.
 
 In the report, the WHO said there are 466 brands of e-cigarettes and 
			the industry represents "an evolving frontier filled with promise 
			and threat for tobacco control".
 
 
			 
			It urged a range of regulatory options, including banning 
			e-cigarette makers from making health claims such as that they help 
			people quit smoking, until they provide convincing supporting 
			scientific evidence.
 
 Smokers should use a combination of already-approved treatments for 
			kicking the habit, it said.
 
 While evidence indicates that they are likely to be less toxic than 
			conventional cigarettes, the use of e-cigarettes poses a threat to 
			adolescents and the fetuses of pregnant women using them, it said.
 
 "NOT MERELY WATER VAPOUR"
 
 E-cigarettes also increase the exposure of bystanders and 
			non-smokers to nicotine and other toxicants, it said regarding 
			Electronic Nicotine Delivery Systems that it calls ENDS.
 
 "In summary, existing evidence shows that ENDS aeorsol is not merely 
			'water vapour' as is often claimed in the marketing for these 
			products," the WHO said in the 13-page report.
 
 E-cigarettes should be regulated to "minimise content and emissions 
			of toxicants", and those solutions with fruit, candy-like and 
			alcohol-drinks flavours should be banned until proven they are not 
			attractive to children and adolescents, it said.
 
 Adolescents are increasingly experimenting with e-cigarettes, with 
			their use in this age group doubling between 2008 and 2012, it said.
 
 Vending machines should be removed in almost all locations, it 
			added.
 
 Scientists are divided on the risks and potential benefits of 
			e-cigarettes, which are widely considered to be a lot less harmful 
			than conventional cigarettes.
 
			
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			One group of researchers warned the WHO in May not to classify them 
			as tobacco products, arguing that doing so would jeopardise an 
			opportunity to slash disease and deaths caused by smoking.
 Opposing experts argued a month later that the WHO should hold firm 
			to its plan for strict regulations.
 
 Major tobacco companies including Imperial Tobacco, Altria Group, 
			Philip Morris International  and British American Tobacco are 
			increasingly launching their own e-cigarette brands as sales of 
			conventional products stall in Western markets.
 
 
			A Wells Fargo analyst report in July projected that U.S. sales of 
			e-cigarettes would outpace conventional ones by 2020.
 Uptake of electronic cigarettes, which use battery-powered 
			cartridges to produce a nicotine-laced inhalable vapour, has 
			rocketed in the last two years and analysts estimate the industry 
			had worldwide sales of some $3 billion in 2013.
 
 But the devices are controversial. Because they are so new there is 
			a lack of long-term scientific evidence to support their safety and 
			some fear they could be "gateway" products to nicotine addiction and 
			tobacco smoking.
 
 The American Heart Association said in a report on Monday that it 
			considered e-cigarettes that contain nicotine to be tobacco products 
			and therefore supports their regulation under existing laws on the 
			use and marketing of tobacco products.
 
 
			
			 
			"Although the levels of toxic constituents in e-cigarette aerosol 
			are much lower than those in cigarette smoke, there is still some 
			level of passive exposure,” the AHA said.
 
 (Reporting by Stephanie Nebehay in Geneva; additional reporting by 
			Ben Hirschler and Martinne Geller in London, Editing by Angus 
			MacSwan)
 
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