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			 But that financial hit is far from enough to convince him to buy 
			earthquake insurance for Redwood Liquor. That would mean forking 
			over about 7 to 8 percent of his insured value of $100,000 in 
			premiums alone, he said. 
			 
			"It doesn't amount to good financial sense," Masani said on Monday, 
			while standing beside a sidewalk dumpster where workers shoveled 
			broken glass and the stench of fermenting alcohol hung in the air. 
			"It's useless to buy insurance." 
			 
			In one of the most quake-prone areas of the world, the cost of 
			earthquake insurance remains too high for many California residents. 
			Flood coverage is often more affordable and mandatory in areas of 
			the country where hurricanes are frequent, but only 6 percent of 
			Napa's residents carried coverage before Sunday's quake, the biggest 
			to hit the Bay Area in 25 years and the first major quake in the 
			state in two decades. 
			 
			When The Big One hits, taxpayers may end up paying for much of the 
			damage. 
			 
			A repeat of the 1906 San Francisco earthquake, estimated at 7.8 
			magnitude, would cause some $93 billion in insured losses, according 
			to an estimate by the Insurance Information Institute, an industry 
			research group. Total economic losses would be three to four times 
			that. 
              
			As the clamor for disaster relief rose, federal and state 
			governments would be under "enormous pressure", said Bob Hartwig, 
			president and economist of the Institute. "And that would be an 
			understatement," he added. 
			 
			WHY SKY HIGH 
			 
			Catastrophe risk analysts say there are a few reasons for the high 
			cost of quake insurance, notably the nature of earthquakes 
			themselves. The federal government also backs the market for flood 
			insurance but has avoided quake policies. 
			 
			And mortgages from federally regulated or insured lenders, which 
			require flood insurance for properties at high risk of inundation, 
			do not require quake policies in active fault zones. 
			 
			Compared to hurricanes, floods and tornadoes, earthquakes are rare, 
			and they inflict much more damage. 
			 
			Since the 1950s, there have been 11 earthquakes in the United States 
			larger or equal to the 1994 Northridge quake near Los Angeles, a 6.7 
			magnitude which was the costliest on record. There have been about 
			59 major F5 tornadoes and 29 major landfall hurricanes recognized by 
			the National Hurricane Center. 
			 
			The risk models used by insurance companies to calculate earthquake 
			rates are, at best, incomplete, say some analysts. 
			 
			"They're usually way off in estimating earthquake losses," said 
			Karen Clark, CEO of catastrophe risk modeling firm Karen Clark & Co. 
			"The lack of data leads to high uncertainty and just in general the 
			higher your uncertainty, the higher the price will be." If more 
			people bought earthquake insurance, prices likely would go down, she 
			added. 
			 
			She expects only 10 percent of a major San Francisco quake's damage 
			would be covered by insurance. 
			 
			"It's a complicated risk, said Glenn Pomeroy, CEO of California 
			Earthquake Authority, which has over $10.4 billion in claims paying 
			capacity to cover its 856,000 policyholders. "That's why most 
			insurance companies don't want to tackle it." 
            
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			Twenty years ago, about a third of California residents were 
			covered, paying an average premium of $200 a year, according to 
			Patricia Grossi, earthquake expert and senior director at 
			catastrophe risk modeling firm RMS. 
			The 1994 earthquake in Northridge caused about $24 billion in 
			insured losses in 2013 dollars, according to the Insurance 
			Information Institute. 
			 
			The event scared off many insurers. “Companies hadn't seen that 
			coming,” said Pomeroy, whose group now covers 75 percent of 
			homeowners who carry earthquake coverage. “Insurance companies 
			started filing for massive rate increases, sometimes 10-fold, and 
			coverage was becoming much more restrictive.” 
			 
			Since Northridge, the take-up rate has fallen to about 11 percent 
			with annual premiums averaging $1,000, Grossi said. 
			 
			By contrast, the average flood insurance premium in the United 
			States is $650, often with a $500-$1,000 deductible, according to 
			the National Flood Insurance Program, which has federal backing. 
			Earthquake coverage carries a deductible of about 10 to 15 percent. 
			So the owner of a $1.3 million home with a 15 percent deductible, 
			must pay $195,000 before the insurance ever kicks in. In some cases, 
			deductibles for earthquake coverage can be upwards of $500,000 a 
			year, said realtor CJ Nakagawa from the Susan Hewitt Luxury Group. 
			 
			"Imagine that you've spent $400,000 over 20 years on your policy," 
			Nakagawa said. "An earthquake hits and you're left with $400,000 in 
			damages but your deductible is $500,000. That's $900,000. For that 
			money, you could build a new home from scratch." 
			 
			For many residents, the value of adding insurance is diminished 
			because the U.S. federal government typically extends disaster 
			relief. In a town hall meeting on Monday, many Napa officials and 
			residents said they were counting on assistance from the U.S. 
			federal government. 
			  
			 
			 
			That's a common false assumption, the U.S. Government Accountability 
			Office found in 2010, noting that a high percentage of property 
			owners rely "on good fortune or federal emergency disaster relief 
			assistance to cover uninsured losses." 
			 
			(Reporting by Deepa Seetharaman, Robin Respaut, and Christina Farr, 
			editing by Peter Henderson) 
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