The drug, which is designed to help the immune system fight tumours,
will be tested in 48 patients with advanced disease in the Phase II
trial, according to an update on the website clinicaltrials.gov.
Analysts at UBS said the decision opened up "a potentially
multi-blockbuster opportunity", given that colorectal cancer is the
third leading cause of cancer-related deaths in the United States.
AstraZeneca is already studying MEDI-4736 in lung cancer and head
and neck cancer. Head of medicines development Briggs Morrison said
in July that it might start tests in another tumour type in 2014 but
he did not identify colorectal cancer as a target at the time.
Shares in AstraZeneca, which also remain propped up by speculation
of a possible renewed bid from Pfizer, rose 2.1 percent to 45.74
pounds by 1000 GMT, outperforming a 0.4 percent gain in the European
drugs sector.
Although British-based AstraZeneca fended off a $118 billion
takeover attempt by Pfizer in May, the U.S. drugmaker could still
decide to return to the fray.
Pfizer Chief Executive Ian Read has made clear he is still
considering big deals to revive his firm's pipeline and cut its tax
bill - something buying AstraZeneca would allow it to do via a
so-called inversion that would shift its tax base to Britain.
Recently, speculation has grown that Read might look at other
targets, such as Ireland-based Actavis. But Actavis, which is a
major seller of generic drugs, would not be as good a fit
strategically as AstraZeneca.
AstraZeneca's pipeline of immune system-boosting cancer drugs would
complement Pfizer's currently narrow oncology portfolio - and
progress with MEDI-4736 might make it a more attractive target.
MEDI-4736 is part of a closely-watched class of drugs known as
anti-PD-L1 therapies, which block a tumour's ability to evade the
immune system's defences.
$6.5 BILLION SALES?
MEDI-4736 is seen as AstraZeneca's most important new drug hope and
it was one of several experimental products flagged by the company
in May in a bid to convince investors the group has a healthy future
as an independent company.
Overall, the British company forecasts its new products will help
its sales rise 75 percent to $45 billion by 2023 - a number viewed
as optimistic by many analysts. Within this, it forecast potential
peak sales for MEDI-4736 of $6.5 billion, including use in
combination therapies.
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UBS, which rates AstraZeneca a "buy", said it currently expected
MEDI-4736 could generate peak sales in solid tumours of $1 billion
but success in colorectal cancer would likely make this estimate
highly conservative.
"If this peak sales figure is raised to $5 billion, for example,
then the NPV (net present value) upside could be around 5 pounds per
share, without risk-adjustment," it said.
The new open-label Phase II study, which is not yet open for patient
recruitment, is being run by the New York-based Memorial
Sloan-Kettering Cancer Center in collaboration with AstraZeneca.
AstraZeneca is seen as No. 4 in a race to develop the first drug in
a new immuno-oncology class, behind rivals Merck & Co, Roche and
Bristol-Myers Squibb, but it still has the capacity to steal a march
in certain areas.
Its rivals have yet to initiate dedicated studies in colorectal
cancer, although the disease is being explored by competitors as
part of studies looking at multiple tumours.
AstraZeneca is due to present more data on MEDI-4736 in lung cancer
and head and neck cancer at an oncology conference in Madrid at the
end of September.
In recent years, the British drugmaker has become best known for its
cholesterol drug Crestor and its ulcer and heartburn pill Nexium.
But it has a long history in oncology, having broken new ground
decades ago in developing tamoxifen and other hormonal therapies. It
also produced one of the first "targeted" cancer drugs, Iressa.
(Editing by Jane Merriman and Mark Potter)
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