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			 In an interview with the Study Times, controlled by the ruling 
			Communist Party, Ling Chengxing, director of the State Tobacco 
			Monopoly Administration, said controls on tobacco should not take an 
			"absolutist" or "expansionist" direction. 
 "We must note that smoking has hundreds of years of history and 
			objectively a market demand for cigarettes still exists," Ling said. 
			"Tobacco control is long term, complex and arduous work, and 
			one-sided, absolutist and expansionist tendencies should be 
			carefully avoided," Ling said.
 
 With more than 300 million smokers, China is the world's largest 
			producer and consumer of tobacco. The government has pledged to curb 
			smoking but its efforts have had little success.
 
			
			 
			China faces a smoking-related health crisis but cigarettes are part 
			of the social fabric, and more than half of Chinese smokers buy them 
			at less than 5 yuan, or about 80 U.S. cents, a pack.
 China is considering a draft regulation to ban indoor smoking, limit 
			outdoor smoking and end tobacco advertising, the official Xinhua 
			news agency reported last week.
 
 However, intense lobbying by the tobacco monopoly has resulted in 
			the weakening of legislation meant to introduce a complete 
			advertising ban.
 
 The government's heavy dependence on tobacco taxes has impeded 
			anti-smoking efforts. Last year, the industry contributed more than 
			816 billion yuan ($132.64 billion) in taxes, or an estimated 7-10 
			percent of government revenues.
 
			
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			Ling said the monopoly was supportive of government efforts to limit 
			indoor smoking, and expressed support for new rules restricting 
			smoking by Party cadres in workplaces and elsewhere.
 Smoking in public places is already restricted in several cities, 
			but anti-smoking advocates say the rules are not consistently 
			enforced.
 
 (Reporting By Megha Rajagopalan; Editing by Jeremy Laurence)
 
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