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			 The 34-year-old from Costa Rica who lives in New York opted for 
			plastic surgery on her nose and now feels ready for prime time on 
			social media. 
 "I definitely feel more comfortable right now with my looks," 
			Reynolds explained. "If I need to take a selfie, without a doubt, I 
			would have no problem."
 
 Reynolds is one of a growing number of people who have turned to 
			plastic surgeons to enhance their image. Others are hiring 
			specialized make-up artists in what may be an emerging selfie 
			economy.
 
 Selfies, or self portraits, rose in popularity along with 
			smartphones and social media sites such as Facebook, MySpace and 
			Instagram as a mostly young adult crowd posted images of themselves. 
			Now everyone from Hollywood stars to prime ministers takes selfies.
 
 Comedian Ellen DeGeneres posted a selfie with Hollywood A-listers at 
			the Academy Awards on Twitter that became the most retweeted of all 
			time. When Danish Prime Minister Helle Thorning-Schmidt's snapped a 
			selfie with President Barack Obama and British Prime Minister David 
			Cameron at Nelson Mandela's memorial service it caused a media 
			sensation.
 
			
			 
			For mere mortals, going under the scalpel to create a better selfie 
			may not seem so extreme.
 Plastic surgeons in United States have seen a surge in demand for 
			procedures ranging from eye-lid lifts to rhinoplasty, popularly 
			known as a nose job, from patients seeking to improve their image in 
			selfies and on social media.
 
 A poll by the American Academy of Facial Plastic and Reconstructive 
			Surgery (AAFPRS) of 2,700 of its members showed that one in three 
			had seen an increase in requests for procedures due to patients 
			being more aware of their image in social media. They noted a 10 
			percent rise in rhinoplasty in 2013 over 2012, a 7 percent jump in 
			hair transplants and 6 percent increase in eyelid surgery.
 
 "There has been a 25 percent increase over the past year and a half 
			to two years. That is very significant," Dr. Sam Rizk, a plastic 
			surgeon, said about his Manhattan practice.
 
 "They come in with their iPhones and show me pictures," Rizk, 47, 
			added. "Selfies are just getting to be so crazy.
 
 BOOMING BUSINESS IN SELFIE ECONOMY
 
 Rizk, who specializes in rhinoplasty, said not everyone who requests 
			surgery needs it because a selfie produces a distorted image that 
			does not represent how a person really looks.
 
			
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			"We all will have something wrong with us on a selfie image," he 
			explained. "I refuse a significant proportion of patients with 
			selfies because I believe it is not a real image of what they 
			actually look like in person."
 Some patients get upset when Rizk tells them surgery is not 
			necessary, and he knows they will simply go to another surgeon.
 
 "Too many selfies indicate a self obsession and a certain level of 
			insecurity that most teenagers have. It just makes it worse," he 
			said. "Now they can see themselves in 100 images a day on Facebook 
			and Instagram."
 
			New York make-up artist Ramy Gafni, who has worked with clients on 
			selfies and online dating profile photos, suggests using clean 
			makeup, well-defined eyebrows and a bit color on the lips to produce 
			the best selfies.
 "You want to enhance your features, perfect your features but not 
			necessarily change your features into something they are not," he 
			said.
 
 Dan Ackerman, senior editor with CNET which tests and reviews 
			products, said the Internet is full of tips and advice on selfies.
 
 "There are apps that apply filters to your face that smooth out 
			wrinkles ... or put artificial makeup.... There is a sub economy of 
			tools and advice that have built up around this," he added.
 
 (Editing by Cynthia Osterman)
 
			[© 2014 Thomson Reuters. All rights 
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