Shares fell on Monday as two stories troubled investors; the low and
falling price of oil and the disappointing retail takings over the
Black Friday shopping weekend.
Both, in their own way, were stories about the risks of abundance.
Brent crude fell to its lowest in five years, down an astounding 34
percent since June. While the immediate cause of a spectacular fall
last week was the failure of oil-producing nations to agree on
production cuts, the fundamental story is one of new supplies coming
online, particularly through fracking in the United States. Too much
oil, apparently.
Similarly, news that shoppers spent 11.3 percent less this year over
the Thanksgiving holiday weekend sent a chill through investors,
perhaps contributing to a rapid fall in the value of Apple shares.
Cyber Monday, a day in which many retailers try to spark online
shopping with sales, also looked slightly disappointing, according
to industry projections.
In the corridors of shopping malls and on the Internet, the problem
perhaps wasn’t a lack of cash - think of all the money consumers are
saving on gasoline - but possibly a surfeit of choice and
opportunity. When shopping is always possible, always easy, it is
less-compelling, less of an event of the type Black Friday marketers
would wish.
While both the energy and shopping stories highlight potential risks
to the economy, both being potentially consistent with falling
demand, both also speak to more complex risks modern investors face.
There is an old adage of investing: Never bet against human
ingenuity. Don’t take risks based on the idea that a given commodity
will remain just as scarce, or a given business model just as
defensible against competition.
The rise of fracking, a technological innovation that allows the
extraction of previously trapped fuels, is a case in point. Those
who thought that geology meant we could assume only a limited amount
of new supplies of oil or gas have seen the value of their
investments put in peril. Indeed, investment strategist Dylan Grice,
now of Aeris Capital, made the same point in a prescient piece back
in 2010 when he argued against the vogue for long-term allocation to
commodities as an asset class.
MOATS IN THE AGE OF THE INTERNET
Now, to be clear, all of these surfeits are very good things if you
want to heat your house or order olive oil over the Internet. But
they are just not very helpful to those who already have made
investments in the way crude and extra virgin have traditionally
been obtained or distributed.
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Retail has seen its own revolution, one which is far from finished,
as bricks and mortar give way to the bits and bytes of the Internet.
While this has spawned all sorts of strategies among retailers, the
common denominator is that it has made times continually tough, with
tight margins and omnipresent competitors and far-improved price
transparency.
Amazon, among others, could be said to be winning this battle, but
is doing so at the cost of massive investment. That investment is
supported by profits, but keeps eating them up, preventing them from
being distributed to owners.
Investors have reacted to this new landscape by assuming it is just
a replacement for the old, run on the same lines. Poor Black Friday
sales are a reminder that this may be a mistake.
Take Amazon, or Facebook, or a game company like King Digital. All
face far more competition than a similar business might have before
the advent of the Internet. While there is justifiable excitement
over start-up companies and the ease of putting world-changing ideas
into effect, all exist and compete in a world in which that is true
for all of the other people out there with good ideas. We now have a
huge abundance not just of stuff, easy to get over the Internet, but
of opportunity. Any kid with a new idea has a much better chance of
putting it in place. Some might compete directly with Facebook or
Amazon, but some indirectly, by attracting attention.
We as investors have a historic psychological bias toward expecting
advantages to be persistent. We look at Facebook now just a bit like
we foolishly looked at Barnes & Noble or Sears 30 years ago.
We look at a business and we get excited by its growth and revenues
without truly comprehending how different the world has become.
Abundance is justly celebrated, but can be dangerous to your wealth.
(At the time of publication James Saft did not own any direct
investments in securities mentioned in this article. He may be an
owner indirectly as an investor in a fund. You can email him at
jamessaft@gmail.com and find more columns at http://blogs.reuters.com/james-saft)
(Reporting by James Saft; Editing by Dan Grebler)
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