By revealing their hidden fears and guilty pleasures the
campaigners, including British singer Paloma Faith and American
artist Nicole Scherzinger, want to encourage everybody to share
their secrets using the hashtag #FeelNoShame.
Prince Harry, 30, who is fourth in line to the British throne,
said thousands of children died needlessly of HIV every year
because their illness was kept secret.
HIV is the second biggest cause of death amongst those aged
between 10 and 19 years old around the world and is the top
killer in Africa.
"One tragic issue in particular is the shame and stigma linked
to HIV," Prince Harry said in a statement as he launched the
campaign on World Aids Day.
"This causes thousands of children to needlessly die each year
because they're keeping their illness a secret and not getting
the medical attention they need."
The #FeelNoShame campaign by charity Sentebale, founded by
Prince Harry and Prince Seeiso of Lesotho in 2006, aims to
prevent the spread of the virus by encouraging HIV-affected
people to speak out and seek support, with a particular focus on
helping HIV-positive children in Lesotho.
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Lesotho has the third highest HIV/AIDS prevalence in the world and
38,000 of its children are HIV-positive, according to UN AIDS.
"Believe it or not, I get incredibly nervous before public speaking,
no matter how big the crowd or the audience," Prince Harry revealed
in a video on YouTube.
Paloma Faith's "terrible dark secret" is to spend hours looking at
other people's profiles on picture-sharing website Instagram and eat
chocolate when she feels depressed and mad.
Scherzinger, 36, a former member of the Pussycat Dolls and judge on
the TV talent show "The X Factor", revealed she often doesn't feel
"worth it" or "enough".
(Editing by Ros Russell)
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