|
Hornby has won the international licence to sell Corgi and
Scalextric-branded James Bond products with the new range to be
displayed at the London Toy Festival in January 2015, the
company said on Friday.
Bond, played by actor Daniel Craig, is back in the headlines
after this week's announcement that the 24th film in the series
will be called "Spectre" and released next November.
Hornby Chief Executive Richard Ames said that the deal will
continue a long partnership between the toy firm, which traces
its history back over 100 years, and the Martini-sipping spy.
"James Bond has been a fantastic licensed partnership for our
brands going back over 50 years with Corgi's Aston Martin DB5
from Goldfinger winning the very first toy of the year award in
1965," Ames said, referring to one of Bond's most popular films.
Bond, the dapper agent who took to the big screen for the first
time in 1962, has provided a boost to a number of Britain's
businesses during his 50-year movie run.
On Thursday, luxury carmaker Aston Martin said it would continue
supplying Bond with his favorite car by building a new sports
car, the DB10, with only 10 specially-designed models to be
made.
(Reporting By Costas Pitas; editing by Keith Weir)
[© 2014 Thomson Reuters. All rights
reserved.] Copyright 2014 Reuters. All rights reserved. This material may not be published,
broadcast, rewritten or redistributed.
 |
|
Hornby
to sell James Bond merchandise as 007 returns
