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			 For months, they quietly advised the White House in hopes of 
			shaping a new policy towards the communist-run nation. 
 "A lot of what the president announced is what we, and others in 
			Miami, have been doing for a long time," said Felice Gorordo, 
			co-founder of Roots of Hope, a non-partisan group of Cuban-American 
			university students and young professionals.
 
 Their mission: closer contact with the island to build mutual 
			understanding - a point of view that's often at odds with their 
			parents and grandparents.
 
 But they offer much more than policy advice. Obama is counting on 
			this organization, and others like them, to help pave the way for 
			his new policy that includes measures from promoting private sector 
			entrepreneurship, to modernizing the island's telecommunications 
			infrastructure and restoring access to U.S. banking services.
 
 "There is a clear understanding in the White House that politically 
			they are going to have to focus on and cultivate the younger 
			generation of Cuban-Americans who are mobilized and out there 
			supporting the president's decision," said Frank Mora, a Cuba 
			scholar at Miami's Florida International University, and a former 
			top Pentagon official for Latin America in the Obama administration.
 
			
			 Obama is going to need that support as he faces opposition from his 
			Republican rivals and the Cuban-American political establishment 
			that opposes closer ties with Cuba.
 ESTABLISHING ROOTS
 
 Gorordo co-founded Roots of Hope in 2002 while studying government 
			affairs at Georgetown University after a visit to Cuba where he was 
			inspired by the number of educated youths hungry for change. The 
			group first gained notice in Miami in 2009 when it got behind a 
			controversial peace concert in Havana by Colombian rocker Juanes who 
			lives in Miami. Now, it says, there are some 9,000 members, a Miami 
			office and three staffers.
 
 As far as politics is concerned, the organization said it is 
			bipartisan. Indeed, its leaders added, not all its members support 
			normalization of relations with Cuba. Members include 
			second-generation Cuban-Americans born in Miami, as well as recent 
			arrivals from Cuba.
 
 "We are not here to push political agendas. We are seeking to be a 
			platform for anyone who cares about a better future in Cuba," said 
			Raul Moas, the group's director.
 
 Still, while respectful of their parent's bitter memories, they say 
			it's time to move on.
 
 "The pain is real," said Gorordo. "We inherit this baggage and carry 
			it like a backpack. It gives us the ability to empathize with our 
			parents' struggle, and we also know when to take off that backpack 
			in order to see the change we all desire."
 
 Roots of Hope's main focus is what they call "people-to-people 
			connectivity" with the island. It sends smart phones to Cuba. It 
			encourages Cuban-Americans to visit the country and reconnect with 
			lost relatives and discover their heritage.
 
 They have also worked with Silicon Valley executives at Google, 
			Twitter, Facebook and Apple to improve digital services in Cuba, 
			where the Internet is strictly limited by the Cuban government. It 
			was, for example, instrumental in helping Google win U.S. permission 
			in August to make its Chrome browser available to users in Cuba.
 
 "In order to be able to advance you have to be able to engage," said 
			Gorordo, 31, a former White House fellow in 2011-12 who is also 
			chief executive of Clearpath, a tech company for online immigration 
			filings.
 
			
			 The Obama administration confirmed its involvement with Roots of 
			Hope. It has consulted with the organization on "the kinds of action 
			they thought might contribute to greater openings in Cuba," said 
			Bernadette Meehan, spokesperson for the National Security Council, 
			the president's advisory body on foreign policy.
 CUBANOW
 
 Roots of Hope, as far as young Cuban-Americans are concerned, aren't 
			the only game in Miami. In an email Meehan also credited another 
			Miami-based group, CubaNow, with urging the White House "to focus on 
			helping improve conditions for Cuban citizens," while continuing to 
			promote human rights and democracy.
 
 CubaNow, launched in April, is backed by a handful of deep-pocketed 
			benefactors, including Ralph Patino, a Miami lawyer and Democratic 
			party fundraiser who contributed $78,800 to the Obama campaign in 
			2012.
 
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			"We have to do everything possible to ensure these gains survive the 
			next election and work with Congress to see how we can continue 
			updating our policy to Cuba," said Ric Herrero, 36, CubaNow's 
			director. The group describes itself as a political advocacy 
			organization led by young Cuban-Americans. It has urged Obama to use 
			his executive authority to refocus Cuba policy away from punishing 
			the Cuban government to empowering the Cuban people. The White 
			House outreach began shortly after Obama visited Miami in November 
			last year for a fundraiser at which he said U.S. Cuba policy might 
			need an "update." But Wednesday's announcement was met with scorn 
			from many older Cuban exile leaders who strongly oppose relaxing 
			pressure on the Cuban government which they believe is on its last 
			legs.
 In addition, the new groups are largely dismissed as bit-players by 
			the well-heeled, conservative Cuban-American political 
			establishment.
 
 U.S. Representative Mario Diaz-Balart said media reports have talked 
			for decades about "a change in perception," but he noted that no 
			Cuban-American has been elected who supports normalization. "So 
			where are all these people? You might want to interview them."
 
 Other older Cubans are even less flattering. "It's sad that young 
			people can be so ignorant. They must be communists," said Laura 
			Vianello, 68, a Cuban exile with the hardline Miami group Vigilia 
			Mambisa.
 
 That point of view, though, seems to be softening. Street protest in 
			Miami were small this week, a sharp contrast to the large 
			demonstrations in 2000 when the Justice Department ordered a 
			6-year-old rafter boy, Elián González, returned to his father in 
			Cuba.
 
 Recent opinion polls show a marked shift among younger Cubans, as 
			well as a growing group of middle-aged Cuban-Americans frustrated 
			with 50 years of failed efforts at regime change in Cuba.
 
			
			 A poll released Friday showed Cuban-Americans evenly split over 
			Obama's new policy. About 52 per cent of Cubans under 65 support 
			normalization, according to the poll by Bendixen & Amandi 
			International, with 67 per cent of those over 65 opposed.
 "For more than 50 years we've tried it one way. The time has come 
			for a different approach," former Miami mayor Manny Diaz, a 
			Democrat, declared in an email blast this week. Diaz, 60, whose 
			father was a political prisoner in Cuba, is a former hardliner who 
			led the legal effort to keep Elián in the United States.
 
 But it is the young Cuban-Americans who have most at stake.
 
 "It's been an ecstatic week," said Maria Carla Chicuen, 26, the 
			daughter of an electrical engineer and a doctor, who left Cuba with 
			her family in 2002 when she was 14. After only four years in high 
			school in Miami she was awarded a near full scholarship at Harvard 
			to study history, before earning a masters at the London School of 
			Economics.
 
 "Cuba is full of potential and very talented professionals," said 
			the education specialist who returns frequently to Cuba. Last year, 
			she married a childhood friend from her old barrio in a ceremony at 
			Havana's cathedral.
 
 "Given the opportunity," she added. "They can do wonders."
 
 (This version of the story was corrected to reflect that CubaNow 
			says it is bipartisan in paragraph 18.)
 
 (Additional reporting by Zachary Fagenson; Editing by Hank Gilman 
			and Eric Walsh)
 
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