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			 Even before an Indonesia AirAsia flight went missing on Sunday night 
			with 162 on board, presumed to have crashed off the Indonesian 
			coast, affiliates in Thailand and the Philippines as well as its 
			long-haul unit were posting losses while its Indonesian unit eked 
			out only a tiny profit in the latest quarter. 
 Several analysts believe the incident could deter some passengers 
			from using the airline, at least in the short term, with an outsized 
			impact on its bottom line.
 
 "Given the thin margin nature of the airline business, our 
			calculations suggest that a 1 percent decline in IAA (Indonesia 
			AirAsia), Malaysia AirAsia and Thai AirAsia's 2015 passenger traffic 
			will result in a 13 percent reduction to AirAsia's 2015 net profit," 
			CIMB analysts Raymond Yap and Jian Bo Gan said in a report.
 
 The group is locked in fierce competition with regional rivals such 
			as Malaysian Airline System Bhd, Qantas unit Jetstar, Indonesia's 
			Lion Air and subsidiaries of Singapore Airlines.
 
			
			 
			With the AirAsia livery displayed prominently on the missing 
			aircraft, the CIMB analysts expected the AirAsia group's Malaysian 
			and Thai carriers would also be affected by the incident.
 "But unless there is a second incident in the very near future, the 
			AirAsia group's strong safety track record and very attractive 
			commercial offerings may help limit the contagion and ensure a 
			speedier demand recovery," they added.
 
 Both the Indonesian and Malaysian aviation sectors have come under 
			scrutiny after a series of accidents which have spooked air 
			travelers and spurred action by safety authorities.
 
 Indonesia said it would review the Indonesian operations of AirAsia 
			to improve safety. Indonesia AirAsia is 49 percent owned by AirAsia, 
			with local investors holding the rest.
 
 SHARES FALL
 
 Investors concerned about the incident's impact sold shares of the 
			company and its affiliates on Monday, with AirAsia ending down 8.5 
			percent at its lowest close in a month on volume of 103 million 
			shares, 10 times the average volume. During the session the shares 
			had fallen as much as 12.9 percent.
 
 Still, they are up 22 percent for the year so far, compared with a 5 
			percent fall in the Kuala Lumpur benchmark index.
 
			
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			Shares in Asia Aviation PCL, the holding company for Thai AirAsia in 
			which the AirAsia group owns 45 percent, fell 2.3 percent on Monday.
 Analysts believe the incident could prevent the airline from keeping 
			up its yields, or average revenue per passenger for every kilometer 
			flown.
 
 "I was expecting yields to at least maintain on a year-on-year basis 
			in 2015, but now I'm expecting them to decline by up to five 
			percent," said Daniel Wong, analyst at Kuala Lumpur-based Hong Leong 
			Investment Bank. He downgraded his rating on AirAsia to a "trading 
			sell" from a "buy".
 
			The direct impact on AirAsia from the Indonesia unit will be 
			limited, analysts said, because even before the accident the unit 
			was not contributing to AirAsia's bottom line and had not been 
			expected do so for at least several quarters, as it makes up for 
			unrecognized losses.
 AirAsia Bhd's third-quarter profit tumbled 85 percent in 
			July-September on rising costs, while affiliated long-haul carrier 
			AirAsia X reported a fourth consecutive quarterly loss.
 
 AirAsia also has a venture in India that launched flights in June 
			and aims to expand. In July, it announced plans for a low-cost 
			airline with Japan's biggest online retailer, Rakuten Inc, and other 
			companies, marking its second attempt to tap the Japan market.
 
 (Additional reporting by Praveen Menon in KUALA LUMPUR; Editing by 
			Edmund Klamann)
 
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