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			 In a major revision to 2008 guidelines, the National 
			Institute for Health and Care Excellence (NICE) recommends the 
			threshold for starting on statins should be halved from a 20 percent 
			risk of developing cardiovascular disease over 10 years to a 10 
			percent risk. 
 			An estimated 7 million people in Britain already take statins at an 
			annual cost of around 450 million pounds ($738 million), and 
			reducing the benchmark for treatment would increase that number 
			significantly.
 			But increased use is viewed as a cost-effective strategy, since 
			cardiovascular disease in England alone cost the state-run National 
			Health Service (NHS) some 7.88 billion pounds in 2010.
 			NICE said on Wednesday its new draft guidance, which is subject to 
			consultation, reflected the latest medical evidence on heart risks 
			as well as a fall in the prices of many statins in recent years 
			thanks to generic competition. 
			
			 The agency assesses both cost and clinical effectiveness in 
			determining whether treatments are worth using on the NHS.
 			"The effectiveness of these medicines is now well proven and their 
			cost has fallen," said Mark Baker, director of the Centre for 
			Clinical Practice at NICE.
 			Baker said people with high cholesterol also needed to eat less 
			saturated fat and sugar, exercise more, lose weight and stop 
			smoking.
 			The NICE proposals echo new U.S. guidelines on heart health that 
			recommend more aggressive statin therapy for high-risk patients.
 			NICE said the preferred drug for patients starting on statin therapy 
			was atorvastatin, the chemical name for Pfizer's popular Lipitor, 
			which is now available as a cheaper generic. 
            [to top of second column] | 
 Most statins are now off patent and available as generics, 
			although Britain's AstraZeneca still has exclusivity on Crestor, a 
			particularly potent statin and the company's top-selling medicine.
 			Better drugs and prevention strategies such as anti-smoking 
			campaigns have slashed death rates from cardiovascular disease in 
			recent decades.
 			In Europe, the death rate from cardiovascular disease has been 
			halved over the past 30 years, while the risk of dying within 30 
			days of a heart attack has been cut by more than half in just 20 
			years.
 			Yet cardiovascular disease remains the number one killer in Britain 
			and worldwide, and many doctors fear a renewed epidemic of heart 
			problems in 20 to 30 years as a new generation of overweight and 
			obese youngsters reaches middle age.
 			($1 = 0.6098 British pounds)
 			(Editing by Jane Baird) 
			[© 2014 Thomson Reuters. All rights 
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