Line, owned by South Korea's Naver Corp, has
hired Nomura Holdings Inc and Morgan Stanley to manage the IPO
in Tokyo and is also considering listing in New York, the person
said.
Line and Naver declined to comment.
An IPO would come amid a land-grab in the messaging app space,
with Whatsapp recently snapped up by Facebook Inc for $19
billion and Viber bought by online retailer Rakuten Inc for $900
million.
The Line messaging app has expanded rapidly overseas in Asia and
America, claiming popularity with its games and oversized
emoticons, called stickers. Global downloads have surpassed 480
million, the company said.
The company recorded 14.6 billion yen in revenue in
January-March - a more than threefold increase on the year. With
full-year sales hitting 51.8 billion yen last year, Line was the
highest-grossing non-game app of 2013, according to analytics
firm App Annie.
Another person familiar with the IPO plans said parent Naver is
likely to favour the sale of preferred shares to prevent a third
party taking control of Line, whereas Line would prefer to sell
ordinary shares to increase the proportion of Japanese retail
investors.
A 57 percent rise in Japan's benchmark share index last year
spurred an increase in IPOs. Restaurant chain operator Skylark
Co Ltd and game developer Gumi Inc are also planning to launch
IPOs this year in Tokyo.
(Editing by Christopher Cushing)
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