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			 The four-time Olympic gold medallist helped inspire one of the 
			great sporting comebacks last year when Oracle Team USA rallied from 
			8-1 down to defeat Emirates Team New Zealand 9-8 and land the 
			trophy. 
 The 37-year-old has now set his sights on a British challenge, 
			seeking to lead his country to a first win since the competition 
			began in 1851.
 
 The venue for the 2017 regatta has yet to be confirmed, but new 
			protocols, including nationality requirements, have been negotiated 
			by software billionaire Larry Ellison, owner of Oracle, and Team 
			Australia's Hamilton Island Yacht Club, the Challenger of Record.
 
 "It's a huge challenge, there's no doubt about it," Ainslie told 
			reporters at the launch by the river Thames in south London.
 
 
			 
			"Taking on Larry Ellison and the team is a massive challenge, no 
			question about it," he added.
 
 There has long been speculation that Ainslie planned to lead an 
			America's Cup challenge but he had been awaiting the protocols or 
			guidelines and also putting together the funding and crew.
 
 Telecoms entrepreneur Charles Dunstone said 40 percent of the budget 
			would come from wealthy individuals.
 
 "We needed to form a team before we stand credibly before you 
			today," said Dunstone, chairman and founding shareholder of the Ben 
			Ainslie racing team.
 
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			Among the new protocols, the next Cup will be sailed with a similar 
			but smaller version of the 72-foot, wing-sail catamarans used in 
			2013. The new 62-foot boats, called AC62s, will be crewed by eight 
			people, three fewer than last year.
 ($1 = 0.5956 British Pounds)
 
 (Additional reporting by Alex Smith; Editing by Keith Weir/Amlan 
			Chakraborty)
 
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